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Nix Sensor Ltd.

Digital Marketing Strategist Role

Marketing – Hamilton, Ontario
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

Digital Marketing Strategist Role We are looking for a Digital Marketing Strategist to develop, schedule, implement and track our marketing campaigns online. You are a cyber-sleuth who creatively optimizes our digital channels to achieve our business growth goals and connect our brand with online customers. You are so fluent in the digital realm and so creative in your approach that you can find things online that others can’t. Part techie, part strategist, part artist and scientist, you will craft a strategy that brings our digital experience to life. Working closely with the Content Marketing Strategist, you will participate in delivering rich content that inspires, informs and guides people in their design and colour management decisions. 

 

What you’ll do?

  • Orchestrate all relevant digital channels and tactics into one actionable plan to support an integrated marketing approach, business growth and brand consistency
  • Develop and execute a 12 month rolling calendar of digital marketing campaigns
  • De-construct competitive best practices in digital marketing and create benchmarks
  • Leverage keyword, industry and competitive research to inform content strategies
  • Ensure SEO best practices are implemented on current and new website tactics
  • Optimize digital campaigns and engagement through A/B testing
  • Achieve conversion goals through custom online experiences that drive online purchase and build the brand community
  • Report on and provide analysis and insight on campaign metrics and digital channel trends

 What you’ll need?

  • 3-5 years of experience in a digital marketing role
  • A proven ability to translate the overall brand strategy into digital marketing plans and articulate the vision/plan in an approachable manner
  • Experience in managing e-commerce, landing pages, social and app advertising campaigns, online customer experiences and SEO
  • Proficiency with Wordpress, Google Analytics, Google AdWords, and social platforms
  • Basic knowledge of website design, html, search and social advertising, URL architecting, programmatic advertising, email marketing, and e-commerce
  • Fluent English and strong writing skills
  • Entrepreneurial spirit to bring new ideas and lead efforts confidently
  • Collaborative contributor who takes pride in quality deliverables and meeting deadlines
  • Experience in SaaS marketing a definite bonus
  • Degree in Digital Marketing, Digital Media, Advertising or relevant field.

What makes Nix a great place to work?

  • We’re growing quickly, and you’ll be helping to build the next great Canadian success story
  • Canadian Business and Maclean’s today ranked Nix No. 33 on the 2018 Startup 50 ranking of Canada’s Top New Growth Companies.
  • You’ll work with a highly motivated team that takes pride in creating amazing products
  • A dynamic opportunity to join a stable and fast-growing company
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  • Location
    Hamilton, Ontario
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced
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